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I'm the Graphic Designer and Photographer for four wineries which are the Terlato Wine Group: Rutherford Hill Winery and Chimney Rock Winery in the Napa Valley, Alderbrook Winery in Sonoma County and Sanford Winery near Santa Barbara, California.

Wine Photos

I enjoy taking a concept, thinking of how I can best express it to the viewer, then creating the photos or illustrations and putting them together with text in a maner which will have clarity, impact and interest. I want to engage the viewer and stimulate them to follow the idea (to attend the event or buy the wine).

Harvest Photos

I am creating an image bank of photographs which will enhance the company's advertising and publicity releases for years to come. These images are already proving to be an invaluable asset in our graphics projects.

Other Photos

Click on the images above to see small galleries of photos.

Photography and Photoshop Tips
 

 

I enjoy dealing with the companies listed below, and using their products. I've been working with them for long enough that I've dealt with their customer service departments which have quickly resolved any issues I've had.These are not paid endorsements.


 
Here's what I've been doing lately at the Terlato Wine Group


Portraits of the Rutherford Hill Winery Tasting Room staff

I did a similar series of the Retail Staff at Chimney Rock Winery previously.
One of the challenges in doing these individual portraits is that the entire staff has to be photographed in the 90 minutes before the tasting room opens to the public.


I took these photos of our 2009 grape harvest for use in publicity. These hard workers pick at a hectic pace from about 6:30 a.m. until 8:30 am.

2009 grape harvest images


I create everything except the wine labels for the four wineries: Brochures, catalogs, mailers, fliers, point of purchase displays, magazine advertisements, signage, etc. I also take nearly all of the photos I use in these graphics.
A myriad of winery graphics

Each of the wineries has one or more wine clubs and I design and create newsletters for these clubs. Naturally, I do the photography, too.

Wine club newsletters


 

I photographed some small cakes to illustrate the birthday greetings we email to our customers each year with a birthday discount code.

At the request of members of the Photozo digital photography forum, I've written a short tutorial explaining how the candle animation was created. The tutorial can be found near the bottom of my Tutorials Page.

Happy Birthday from Rutherford Hill
  Happy Birthday from Rutherford Hill

The tasting room staff at Chimney Rock Winery asked me to create a "beauty shot" photo of their three red wines which they could sell as 18" x 24" posters.

In order to have the posters be as sharp as possible, I took the picture in three parts: bottom, middle and top. I combined these three images in Photoshop. I used friends' lawbooks for the background, but replaced the lettering with titles and "authors" appropriate to the winery.

I liked the final image, so I've had a 24"x30" print made to hang in my office. In addition to the posters, the image has been printed on greeting cards and is also available as a glass serving platter.


One part of my job is to think up and create graphics which depict our wine club events.
These announcements are sent to wine club members with their wine shipments and in our
e-newsletters.

Wine club event advertisements


I created publicity portraits of our winemakers.

This is Doug Fletcher, Terlato Wine Group's Vice President of Winemaking.

  Doug Fletcher, Vice President of Winemaking


Marisa Taylor-Huffaker, Winemaker, Rutherford Hill Winery
Rutherford Hill Winemaker, Marisa Taylor-Huffaker

Bryan Parker, Winemaker, Alderbrook Winery
Alderbrook Winemaker,
Bryan Parker
 

Elizabeth Vianna, Winemaker, Chimney Rock
Chimney Rock Winemaker,
Elizabeth Vianna

Sanford Winery's Winemaker, Steve Fennell, was unable to attend the portrait session.

I generally prefer to photograph using available light (as that candid photo of Marisa), but the barrel rooms are very dim, so I set up studio flash lighting for the portraits I created there.


We had three of my harvest photos made into 5'x8' banners to decorate our Harvest Celebration dinner. I was really pleased at how well they turned out.

See other photos and the rest of the story here>>.


We send a recipe in each of our wine club shipments which will 'pair' well with one of the wines in the shipment. These recipes are created by our Executive Chef in Chicago. We've begun illustrating each recipe with a photo of the prepared dish. A terrific local chef prepares the meal and I photograph it.



Rutherford Hill Winery offers catered dinners in our wine aging caves. I took photos of one of our dinners for use in print material and on the web.

The caves are quite dim, as many elegant restaurants, so the shutter speed in these photos is nearly a full second.

Even though I used a wide angle lens (16mm), I had to combine four photos to create the photo above, to let the viewer see down the length of two of the tunnels.

 

>> More of what I've been doing at work >>

I have my wall size enlargements made by The Lab in Santa Rosa, CA.

and (where applicable)
Rutherford Hill Winery, Chimney Rock Winery, Alderbrook Winery, Sanford Winery and/or the Terlato Wine Group

 

Alien Bees Studio Flash Equipment B&H Photo-Video Canon USA Flash Zebra Lastolite Photoflex OnOne DSLR Remote Pocket Wizard Think Tank Photo