Of
course, the best advertising is word of mouth... you can't buy
that.
Following
word of mouth (and often replacing it) is some printed piece
received by your potential client.
"You
only
have one
chance
to make
a first
impression."
It
may be your business card, a brochure, a postcard or letter
or perhaps your catalog. It might be a newspaper or magazine
ad or your ad in the Yellow Pages.
Whether
or not this potential client actually does business with you
depends greatly upon the impressions created by that printed
piece.
Your
letterhead, contracts, order forms, invoices, etc. maintain
that business image and help create word of mouth that yours
is a professional operation.